Zaiear Publishing Brand Identity

Brand Identity Design, Visual Communication

MY ROLE

TEAM

Client Collaboration

Illustrator, Photoshop, Indesign, & Canva

TOOLS

DURATION

8 Weeks

Developed a complete brand identity system for Zaear, an independent publishing platform focused on storytelling, culture, and creative expression. The project included logo development, typography selection, color system, pattern exploration, and digital brand application.

Zaiear is a storytelling platform centered around amplifying African voices and culture through modern editorial-inspired visual communication. The identity system was designed to balance cultural influence with a clean and scalable digital presence.

The Challenge

  • Create a recognizable publishing identity
  • Balance modern and cultural visual influences
  • Develop a flexible logo system for digital and print use
  • Estabilish visual consistency across applications

The Solution

Designed a scalable visual identity system centered around bold typography, culturally inspired patterns, and an editorial-inspired visual directions, color palettes, typography guidelines, and mockups for web and social applications.

  • Created a cohesive and recognizable publishing identity

  • Established a scalable visual system for future growth

  • Improved brand consistency across digital applications

  • Deliverd professional brand guideline for client use

Impact

A visual identity built to amplify storytelling, celebrate culture, and create a recognizable foundation for future growth.

DSD Execution Support Toolkit

Enterprise Communication & Training Resource

Communication Designer

MY ROLE

TEAM

Retail Operations, Execution

Illustrator, Power Point, Microsoft Office

TOOLS

DURATION

1 Weeks

Designed a comprehensive execution support toolkit that consolidated operating procedures, training materials, communication templates, and quick-reference resources into a single guide for weekend DSD (Direct Store Delivery) execution support. The toolkit was created to improve alignment, streamline onboarding, and provide clear execution expectations across teams.

Project Highlights

  • Designed a 7-page operational toolkit

  • Created visual hierarchy for quick-reference use

  • Developed onboarding and training materials

  • Designed communication templates and execution guides

  • Simplified complex operational processes into actionable resources

  • Established a consistent visual framework for future updates

Key Deliverables

  • Quick Start Overview
    A one-page summary outlining program objectives, success measures, coverage expectations, and the standard visit routine.

  • Operating Procedure Guide
    Documented scope, responsibilities, workflows, and expectations for participating teams.

  • Execution Checklist & Communication Resources
    Created structured checklists, store communication templates, and leadership messaging to support consistent execution

  • Training & Onboarding Materials
    Developed facilitator-ready onboarding content and training modules to support implementation and adoption.

Outcome

  • The final toolkit provided a centralized resource that supported communication, training, and operational alignment while making complex procedures easier to understand and execute.